Sony Corp plans to streamline its television and smartphone products in an effort to cut costs, and will now rely on its better performing PlayStation 4 and image sensor segments over the next three years.
According to its new three-year electronics business plan released on Tuesday, Sony expects the division’s sales to hit between ¥1.4 and ¥1.6 trillion yen ( $11.8 and $13.6 billion), with an operating income margin between 5 and 6 percent for the fiscal year ending March 31, 2018.
Strategies to increase profit are to retain and expand engaged PlayStation users with network services like cloud TV and streaming games. It also aims to increase Average Revenue Per Paying Users and improve the retention rate of PS Plus by enhancing its value.
Sony also wants to reduce hardware cost, acquire casual users, strengthen the engagement of core gamers with hit titles, and create demand with personalized TV, music and movie services.
Sony posted a less-than-expected loss of $1.2 billion for the three months covering July to September, with the PS4 a strong performer for the electronics giant. Shipping 3.3 million PS4 consoles during the period, the company's game division revenues rose by 84 percent year-on-year to ¥309.5 billion ($2.77 billion) .
The biggest earner for Sony for the quarter was its image sensor used in iPhones, while its smartphone division had saw a significant cut in its sales forecast for the quarter. Sony’s new goal for TV and smartphones is to let up on chasing size or market share, streamline products and aim for profits.
Source: IGN
Now You Know.
According to its new three-year electronics business plan released on Tuesday, Sony expects the division’s sales to hit between ¥1.4 and ¥1.6 trillion yen ( $11.8 and $13.6 billion), with an operating income margin between 5 and 6 percent for the fiscal year ending March 31, 2018.
Strategies to increase profit are to retain and expand engaged PlayStation users with network services like cloud TV and streaming games. It also aims to increase Average Revenue Per Paying Users and improve the retention rate of PS Plus by enhancing its value.
Sony also wants to reduce hardware cost, acquire casual users, strengthen the engagement of core gamers with hit titles, and create demand with personalized TV, music and movie services.
Sony posted a less-than-expected loss of $1.2 billion for the three months covering July to September, with the PS4 a strong performer for the electronics giant. Shipping 3.3 million PS4 consoles during the period, the company's game division revenues rose by 84 percent year-on-year to ¥309.5 billion ($2.77 billion) .
The biggest earner for Sony for the quarter was its image sensor used in iPhones, while its smartphone division had saw a significant cut in its sales forecast for the quarter. Sony’s new goal for TV and smartphones is to let up on chasing size or market share, streamline products and aim for profits.
Source: IGN
Now You Know.
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